{"id":56661,"date":"2016-09-19T11:30:09","date_gmt":"2016-09-19T09:30:09","guid":{"rendered":"http:\/\/mobserver.co.za\/56661\/social-media-can-help-your-small-business\/"},"modified":"2016-09-20T09:03:20","modified_gmt":"2016-09-20T07:03:20","slug":"social-media-can-help-your-small-business","status":"publish","type":"post","link":"https:\/\/develop.citizen.co.za\/middelburg-observer\/news-headlines\/2016\/09\/19\/social-media-can-help-your-small-business\/","title":{"rendered":"Social media can help your small business"},"content":{"rendered":"

10 ways in which social media can boost your small business<\/a><\/span><\/h3>\n

You can be customer-focused. In creating content<\/a>, the key is to think about what the customer wants and needs.\u00a0Providing links<\/a> to information that your customer will find useful, will encourage them to keep up with you on social media.<\/p>\n

You can convey your unique business personality or image on social media. Social media platforms give customers a sense of having access to a human being instead of anonymous employees.<\/p>\n

\"unique<\/a><\/p>\n

It can improve customer service. Unhappy customers who complain over Twitter<\/a>, Facebook<\/a> or other platforms can be contacted immediately. Engaging with your customers in this way helps to develop a lasting and harmonious customer relationship.<\/p>\n

It can increase your visibility over your competitors. Because many small businesses<\/a>\u00a0<\/span><\/strong>still do not use social media, engaging with customers on these platforms, will help you stand out and be noticed.<\/p>\n

It can promote your business at a lower cost than that of traditional forms of marketing.<\/p>\n

It can make it easy for your customers to share your content with others which gives you greater coverage and increased visibility.<\/p>\n

\"Social<\/a><\/p>\n

It will facilitate engagement with your local community. Small businesses<\/a><\/span>\u00a0<\/strong>are uniquely positioned to interact with their customers on a local level in a way that large companies cannot.<\/p>\n

It offers unique opportunities for promotions. A small business can invite customers to make suggestions as to what specials you should offer or what products they would like you to stock.<\/p>\n

It can help consolidate your brand with customers. Over social media, you can create a consistent image and reinforce that image for your customers.<\/p>\n

It can help you build a larger, more loyal customer base.<\/p>\n

\"Brand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You may think that social media is not the platform for your business, but in fact social media could boost your small business immensely.<\/p>\n","protected":false},"author":7781,"featured_media":56668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hasGravity":false,"cxt_article_byline":"Caxton Central","cxt_disable_google_ads":false,"footnotes":""},"categories":[7,2],"tags":[5628,22018,5629,3504,2764,5630,5631,2937,3199],"class_list":["post-56661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","category-news-headlines","tag-biz","tag-afp-business","tag-company","tag-engagement","tag-entrepreneur","tag-listing","tag-networking","tag-social-media","tag-website"],"category_labels":{"Category":"News","SubCategory":"Local news"},"tag_labels":["biz","Business","Company","engagement","entrepreneur","listing","networking","social media","website"],"_links":{"self":[{"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/posts\/56661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/users\/7781"}],"replies":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/comments?post=56661"}],"version-history":[{"count":0,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/posts\/56661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/media\/56668"}],"wp:attachment":[{"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/media?parent=56661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/categories?post=56661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/tags?post=56661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}