Do you suffer from headaches like 38% of us do, or do you prefer to treat your ailments with homoeopathic remedies like 13% of your neighbours do?<\/p>\n
Middelburg\u2019s vices have been laid bare by the release of the Roots landscape survey last week.<\/p>\n
Spanning 110 metropolitan communities including Middelburg, the results for Middelburg proves that the Middelburg Observer is still the community\u2019s number one source for trustworthy news and information.<\/p>\n
A staggering 77% of respondents prefer the Middelburg Observer to any other paper, including the national dailies.<\/p>\n
According to the survey, 70% of readers access information from their smartphones, with 88% of residents in possession of a smartphone, and only 9% of residents having uncapped internet access at home. The favourite network is Vodacom at 57% and 76% of cellphone owners are dependent on prepaid phone cards.<\/p>\n
The survey highlighted several trends, with 49% of Middelburg households with children, and 63% married.<\/p>\n
In Middelburg people between the ages of 35 and 49 make up the largest part of our local society (36%), with 24% between the ages of 25 and 34 and 21% of residents between the ages of 50 and 64.
\nAltogether 60% of Middelburg residents have matric, with only about one third (21%) obtaining post-matric qualifications.<\/p>\n
According to the survey, Middelburg\u2019s first language is still Afrikaans (46%) followed by Zulu (17%) and English at (17%).<\/p>\n
The majority of households fall within the monthly household income bracket of R26 500 with around 55% with medical aid and 38% with car insurance, while 93% own cars.<\/p>\n
Of the 93%, only 42% serviced their vehicles within twelve months, signalling a worrying trend under motorists with almost two thirds not having insurance and more than half not maintaining their vehicles properly.<\/p>\n
On residents\u2019 priority lists, relationships rank highest at 19%, careers and employment at 17%, health and fitness at 16%, community and local news at 15%, sport at 14%, fashion and beauty, alongside food and cooking, at 14%.<\/p>\n
Absa is Middelburg\u2019s favourite bank at 32% with Capitec in second at 22%, followed by FNB (21%), Nedbank (17%) and Standard Bank (6%).<\/p>\n
Only 14% of respondents bought something online over the last 12 months, while 64% of residents prefer advertising in the Middelburg Observer, with 86% of respondents saying they shop mainly over weekends.<\/p>\n
More than half of our society (54%) own dogs, while 36% have home security.<\/p>\n
Game ranks very high in the four shopping for the home categories, namely electrical, furniture, DIY and accessories, while 72% of residents do bulk shopping once a month, 27% fortnightly and only 2% weekly.<\/p>\n
Most residents, 45% and 63%, shop for clothes and shoes twice per year and Mr Price is the preferred retailer (34%) with Edgars next (29%), Ackermans (28%), PEP (26%) and Woolworths (23%).<\/p>\n
One thing lacking sorely in Middelburg is entertainment, with only 12% of locals having gone to the movies, theatre, expo, concert or live sports event over 12 months.
\nIt makes sense then that 96% of respondents said they are satellite TV subscribers.<\/p>\n
Altogether 42% of people exercised weekly to work off that KFC flab, with 27% of residents visiting the Colonel in the past month, 19% McDonald\u2019s, 15% Spur, 12% Steers and 10% Debonairs.<\/p>\n
Running and walking is, however, the town\u2019s favourite exercise at 43% participation, 29% swim, 23% play group sports, 19% gym, 15% do aerobics and other classes and 9% cycle.<\/p>\n
The survey concluded with the titillating titbit of male facials, manicures and beauty treatments, with 10% of men receiving treatments more than once every month compared to 18% of the fairer sex who lagged surprisingly behind with 5% on paid hair styling, with 95% of men preferring a salon to 90% of local women.<\/p>\n","protected":false},"excerpt":{"rendered":"
Are you one of 18% residents that gained three kilograms or more this winter, or perhaps one of the 13% who lost three kilograms or more?<\/p>\n","protected":false},"author":8164,"featured_media":103621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hasGravity":false,"cxt_article_byline":"Gerhard Rheeder","cxt_disable_google_ads":false,"footnotes":""},"categories":[7,2],"tags":[21478,10010,12898,21474,21475,21477,21476,10333,21479],"class_list":["post-103618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","category-news-headlines","tag-let-roots-help-your-business","tag-local-news","tag-middelburg-news","tag-roots-landscape-survvey","tag-roots-landscpare-survey-stats-for-middelburg","tag-survey-helps-your-business","tag-survey-shows-middelburg-men-are-into-manscaping","tag-trusted-news","tag-who-are-your-customers"],"category_labels":{"Category":"News","SubCategory":"Local news"},"tag_labels":["let roots help your business","local news","middelburg news","roots landscape survvey","roots landscpare survey stats for middelburg","survey helps your business","survey shows middelburg men are into manscaping","trusted news","who are your customers"],"_links":{"self":[{"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/posts\/103618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/users\/8164"}],"replies":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/comments?post=103618"}],"version-history":[{"count":0,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/posts\/103618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/media\/103621"}],"wp:attachment":[{"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/media?parent=103618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/categories?post=103618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop.citizen.co.za\/middelburg-observer\/wp-json\/wp\/v2\/tags?post=103618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}