Bringing the great artist\u2019s legacy into the 21st century, Retrosuperfuture\u00ae\u2019s designers have explored the foundation\u2019s archives with the aim of fusing eyewear and visual arts in a unique contemporary product. \u201cInspired by Warhol\u2019s ability to make the ordinary extraordinary, this new collection of sunglasses is nothing less than super extraordinary,\u201d said Michael Hermann from the Andy Warhol Foundation.<\/p>\n
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<\/p>\n <\/p>\n Further articulating its relationship with the foundation\u2019s rich heritage, Retrosuperfuture\u00ae\u2019s creative team has identified a series of whimsical ink drawings developed by Warhol during his early career as a famed commercial illustrator transforming them into a unique series of eccentric eyewear. Originally created by Andy Warhol in 1957 for a newspaper feature on women\u2019s eyewear, the drawings are characterised by classy female figures wearing sassy and mysterious 50s-style sunglasses. Interpreting Warhol\u2019s original creations, Retrosuperfuture\u00ae\u2019s designers have decided to experiment with materials, shapes and production techniques in their well known, avant-garde style, for a unique, collectable yet wearable collection. The result of their extensive research is a series of four different silhouettes that embody Andy Warhol\u2019s witty visual flair. The four designs named Babybaby, Nicolou, Velvetdarling and Ultracandy are all utterly unconventional, ironic, yet highly iconic pieces of eyewear.<\/p>\n <\/p>\n \u201cThe SUPER x ANDY WARHOL ILLUSTRATED SERIES is one of our most exciting projects of the year. Retrosuperfuture\u00ae\u2019s designers have mastered this collaboration by coming up with a range of eyewear that is truly unique, as well as the quality of production being exceptional. Limited to 100 pieces per model worldwide this range is certainly a collector’s piece for eyewear enthusiasts,\u201d says Gary Sher, Brand Manager for Retrosuperfuture\u00ae South Africa.<\/p>\n <\/p>\n Seen as a three-dimensional interpretation of Warhol\u2019s creative opus and unique philosophy of life, this extraordinary line of eyewear is the perfect reminder that just anyone can \u201cbe world famous for\u201d at least \u201c15 minutes\u201d. Celebs such as Lady Gaga and Juicy J have been spotted rocking The SUPER x ANDY WARHOL ILLUSTRATED SERIES.<\/p>\n <\/p>\n This iconic range will be launched in South Africa by means of an art exhibition at the Hazard Gallery at Arts on Main (Maboneng), Johannesburg, on 30 July, and will be on show until 27 August. South Africans will have the opportunity to view the eyewear series first hand, and to purchase one of the exclusive pieces from the exhibition. There will be only sixteen pairs of eyewear (four of each style in total) available to purchase in South Africa.<\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n About Retrosuperfuture\u00ae<\/strong><\/p>\n Founded in 2007 by a group of visionary Italian creatives, SUPER<\/em> by Retrosuperfuture\u00ae now stands as one of the most dauntless contemporary eyewear brands, incessantly reinventing the way in which sunglasses should be designed, manufactured, styled and ultimately worn. Retrosuperfuture\u00ae has established itself as one of the eyewear trend leading companies, producing its line of SUPER<\/em> by Retrosuperfuture\u00ae sunglasses. Super has become highly popular for its eclectic collection of colorful acetate sunglasses. Starting from a classic, clean silhouette, SUPER has gradually built up, with an impressive collection, currently composed of a long list of timeless yet cutting edge shapes. Since its inception, SUPER\u2019s goal was to develop high quality eyewear, characterised by its distinctive yet wearable design.<\/p>\n \u00a0<\/strong><\/p>\n About the Andy Warhol Foundation<\/strong><\/p>\n As the preeminent American artist of the 20th century, Andy Warhol challenged the world to see art differently. Since its founding in 1987 in accordance with Andy Warhol\u2019s will, the Andy Warhol Foundation has established itself as among the leading funders of contemporary art in the United States having distributed nearly $250,000,000 in grants supporting the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognised or challenging in nature. The Foundation\u2019s ongoing efforts to protect and enhance its founder\u2019s creative legacy ensure that Warhol\u2019s inventive, open minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the Foundation receives from licensing projects such as this contribute to the Foundation\u2019s endowment from which it distributes grants. For more information please visit www.warholfoundation.org<\/a>.<\/p>\n For more info on the range visit\u00a0www.retrosuperfuture.co.za<\/a><\/p>\n![\"Sketches\"](\"https:\/\/albertonrecord.co.za\/wp-content\/uploads\/sites\/35\/2015\/07\/Sketches.jpg\")
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