{"id":94198,"date":"2015-07-14T04:30:17","date_gmt":"2015-07-14T02:30:17","guid":{"rendered":"http:\/\/germistoncitynews.co.za\/94198\/jagermeisters-back-the-artist-music-initiative\/"},"modified":"2018-03-27T18:10:21","modified_gmt":"2018-03-27T16:10:21","slug":"jagermeisters-back-the-artist-music-initiative","status":"publish","type":"post","link":"https:\/\/develop.citizen.co.za\/germiston-city-news\/lifestyle-news\/entertainment-news\/2015\/07\/14\/jagermeisters-back-the-artist-music-initiative\/","title":{"rendered":"J\u00e4germeister\u2019s \u2018Back the Artist\u2019 music initiative"},"content":{"rendered":"

J\u00e4germeister is once again giving South African musicians the chance\u00a0to showcase their talent. Officially launching on July 15, the \u2018Back the Artist<\/a>\u2019 initiative is one that inspires the youth, helping talented musos build strong careers\u00a0through their artistry and passion.<\/p>\n

As Charl Greyling, music and events manager for J\u00e4germeister South Africa, says, \u201cToo often music and creativity suffer because of time and funding\u00a0restraints. <\/em>Back The Artist<\/em><\/a> is there to remove these elements and help nurture and grow talent. Opportunity comes round once and when it comes knocking at the door, nothing should be in the way of you passion.\u201d<\/em><\/p>

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Greyling goes on to say, \u201cMusic knows no colour, creed or wealth, and still it connects to each person in a way that makes you feel like that song was written for you.\u201d <\/em><\/p>\n

Thanks to J\u00e4germeister, musicians are being given the opportunity to share\u00a0their songs and to connect with South Africa through their music.<\/p>

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The process for entry is simple; musicians simply upload their track to the Back the Artist website <\/strong>http:\/\/backtheartist.co.za\/<\/a> and a voting process begins. The winner of the competition will get their single produced by legendary South African South African hip hop star, HHP and be rewarded with contracts that encourage and enable career\u00a0longevity.<\/p>\n

Greyling explains, \u201cThis year we are growing the campaign and taking a more 360 degree approach to the campaign. We have lined up top managers, artists, bands and producers to give the finalists some industry knowledge to assist with their growth and planning for their futures. The reason for this is that we have found that artists and bands often get removed from the planning aspect of their careers, and we want them to know where to focus their efforts and how the industry works.\u201d<\/em><\/p>\n

The winning artist\/band will receive the following<\/u><\/strong>:<\/p>\n

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