{"id":89219,"date":"2015-05-13T11:30:21","date_gmt":"2015-05-13T09:30:21","guid":{"rendered":"http:\/\/germistoncitynews.co.za\/89219\/caxton-breaks-into-broadcasting-with-bona-mo\/"},"modified":"2016-04-29T21:47:37","modified_gmt":"2016-04-29T19:47:37","slug":"caxton-breaks-into-broadcasting-with-bona-mo","status":"publish","type":"post","link":"https:\/\/develop.citizen.co.za\/germiston-city-news\/lifestyle-news\/entertainment-news\/2015\/05\/13\/caxton-breaks-into-broadcasting-with-bona-mo\/","title":{"rendered":"Caxton breaks into broadcasting with BONA Mo"},"content":{"rendered":"<p>According to the <span style=\"color: #ff0000\"><strong><a style=\"color: #ff0000\" href=\"http:\/\/www.mediaupdate.co.za\/\" target=\"_blank\">Media Update<\/a><\/strong><\/span> website, BONA Mo is positioned as a branded television segment presentation.<\/p>\n<p><span style=\"color: #ff0000\"><strong><a style=\"color: #ff0000\" href=\"http:\/\/www.bona.co.za\/bona-and-dawn-bring-you-bona-mo\/\" target=\"_blank\">BONA Mo<\/a><\/strong><\/span> is an extension of the magazine and will be broadcast on SABC 1.<\/p><div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><\/div>\n<p>\u201cAt Caxton Magazines we do not see ourselves as only producers of magazines,\u201d said Anton Botes, general manager for the Group.<\/p>\n<p>\u201cWe are in the business of providing relevant, meaningful content that resonates with our readers across our titles; in whatever format they consume it. So television for us is the next logical step in the evolution of our brands.\u201d<\/p><div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><\/div>\n<p>The decision to pilot this initiative with BONA magazine was something that \u2018just made sense\u2019 for Botes.<\/p>\n<p>\u201cBONA is designed to empower and motivate our readers to be who they want to be and all the content we produce needs to remain inspiring to our readers, and now our BONA Mo viewers as well,\u201d said BONA editor-in-chief, Linda Mali.<\/p>\n<p>\u201cBy keeping to our brand pillars of celebrity, food, beauty and fashion, relationship and family and careers and entrepreneurship, we can remain authentic with our content and promote our brands with integrity.\u201d<\/p>\n<p>\u201cThis is definitely a first for a South African brand and a first for South African television and we look forward to the response from viewers, readers, advertisers and the Industry alike,\u201d concluded Botes.<\/p>\n<p>For more information on Caxton magazines, visit <strong><em><span style=\"color: #ff0000\"><a style=\"color: #ff0000\" href=\"http:\/\/www.caxtonmags.co.za\" target=\"_blank\">www.caxtonmags.co.za<\/a><\/span><\/em><\/strong>.<\/p>\n<div class=\"stream-item stream-item-below-post-content\">\n<div class='tenancy_slot tenancy_slot_1 jannah_ad' style='display: none;' data-query-id='9698f275851724f483c3f4331addc90e'><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Caxton Magazines has launched Caxton Television and its first offering, BONA Mo. <\/p>\n","protected":false},"author":42,"featured_media":89220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hasGravity":false,"cxt_article_byline":"","cxt_disable_google_ads":false,"footnotes":""},"categories":[5,3686],"tags":[7373,1190,7374,972,1648,7375,2362],"class_list":["post-89219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment-news","category-lifestyle-news","tag-bona","tag-caxton","tag-caxton-magazines","tag-entertainment-2","tag-gauteng","tag-sabc-1","tag-south-africa"],"amp_enabled":true,"category_labels":{"Category":"Lifestyle","SubCategory":"Entertainment"},"tag_labels":["bona","Caxton","caxton magazines","entertainment","Gauteng","sabc 1","South Africa"],"_links":{"self":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/posts\/89219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/comments?post=89219"}],"version-history":[{"count":0,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/posts\/89219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/media\/89220"}],"wp:attachment":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/media?parent=89219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/categories?post=89219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/tags?post=89219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}