Using The Golf Club Game as its gaming platform, the Sunshine Tour Virtual Challenge has engaged both the fans and professionals with a new way of consuming tournament golf, and which is also offering value for tour sponsors during a time when there is no traditional golf.<\/p>\n
Every week, a new challenge is issued whereby Sunshine Tour fans are encouraged on social media to vote for who they would like to see play each other in a nine-hole online match.<\/p>
Matches take place every Sunday afternoon and are streamed live on the Sunshine Tour\u2019s YouTube channel, and will soon also be on Facebook and Twitch.<\/p>\n
The great differentiator is that the fans can login and be a part of the action as they not only listen to the hilarious and highly competitive comments of the professionals competing against each other, but can also ask their favourite pros questions which they answer during the game.<\/p>\n
Tour sponsors are also given an opportunity to have their branding on the live stream.<\/p>\n
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ALSO READ:<\/span><\/p>\n Simmer stand together through pandemic<\/a><\/p>\n Wally Hayward Marathon cancelled<\/a><\/p>\n <\/p>\n The response to the Sunshine Tour Virtual Golf Challenge has been incredibly positive as it has significantly increased the tour\u2019s digital footprint and following.<\/p>\n In the past week, the Sunshine Tour\u2019s Facebook account saw a 579 per cent increase in its \u201caudience reach\u201d, with substantial new growth in the critical market of 18 to 24-year-olds.<\/p>\n In total, all of the content promoting the most recent match between Brandon Stone and Haydn Porteous, including the match itself and highlights, reached a cumulative audience of over 100 000 on Facebook alone.<\/p>\n Through the Sunshine Tour Virtual Golf Challenge, professionals and fans can still experience that Sunday afternoon final-round feeling of a back-nine challenge to win a tournament.<\/p>\n <\/p>\n * Notice: Coronavirus reporting at Caxton Local Media aims to combat fake news<\/strong><\/em><\/p>\n Dear reader,<\/em><\/p>\n As your local news provider, we have the duty of keeping you factually informed on Covid-19 developments. As you may have noticed, mis- and disinformation (also known as \u201cfake news\u201d) is circulating online. Caxton Local Media is determined to filter through the masses of information doing the rounds and to separate truth from untruth in order to keep you adequately informed. Local newsrooms follow a strict pre-publication fact-checking protocol. A national task team has been established to assist in bringing you credible news reports on Covid-19.<\/em><\/p>\n Readers with any comments or queries may contact National Group Editor Irma Green (irma@caxton.co.za<\/a>) or Legal Adviser Helene Eloff (helene@caxton.co.za<\/a>).<\/em><\/p>\n <\/p>\n Hav<\/strong>e a story?<\/strong><\/p>\n Contact the newsroom by emailing: Melissa Hart (Editor)\u00a0<\/span>germistoncitynews@caxton.co.za,<\/a>\u00a0<\/strong>Leigh Hodgson (News Editor)\u00a0<\/span>leighh@caxton.co.za\u00a0<\/a><\/strong>or Busi Vilakazi (Journalist)\u00a0busiv@caxton.co.za.<\/strong><\/a><\/p>\n Also follow us on:<\/p>\n
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