South Africa\u2019s labour market is a tough place, especially for young graduates looking for their first jobs and hoping to eventually build careers that will see them through to a comfortable retirement.<\/p>\n
With a national unemployment rate that is nearing 15-year highs, at 27.6 per cent, finding work can be a daunting prospect, as the shortage of jobs means the market has become a highly competitive space.<\/p>
As such, it is no longer good enough to just have the right qualifications and skills.<\/p>\n
It has become critically important to be the best of the best.<\/p>
Top-notch candidates stand a far better chance to ward off the competition and to catch the attention of a prospective employer.<\/p>\n
\u201cYour competition is not only in your classroom, but actually all classrooms around the world.<\/p>\n
\u201cTherefore, you have to stand out from all the graduates out there.<\/p>\n
\u201cYou stand out by being the very best you can be,\u201d said entrepreneur Lennox Wasara.<\/p>\n
Lennox knows all about how ambition and hard work adding up to success, having just recently completed his master\u2019s degree (MPhil in business) at a mainstream university, at the age of 22.<\/p>\n
This while also being the co-founder of ICT company Aulver Technologies SA, which he established with his partners last year.<\/p>\n
\u201cThe company provides a service in the wellness and health industry.<\/p>\n
\u201cOur app aims to bring inclusivity and convenience to ordinary South Africans trying to live a more active lifestyle,\u201d he explained.<\/p>\n
\u201cMy job is primarily to oversee the alignment and functionality of the different functions within the company’s ecosystem.\u201d<\/p>\n
Lennox attributes part of his success to the foundation he gained at the Pearson Institute of Higher Learning, where he obtained a BCom in management in 2017.<\/p>\n
\u201cMy studies have allowed me to understand the important elements and functions of the business environment, which has enabled me to become a well-rounded young man,\u201d he said.<\/p>\n
\u201cIn my first year, I pursued my goal of playing in the professional golf circuit and needed a less rigid environment for me to simultaneously train and compete at a high level and study, and Pearson Institute was my preferred higher education institution based on these goals.\u201d<\/p>\n
However, despite his personal success and inspirational achievements, it is more than just about beating the odds in a challenging environment.<\/p>\n
Lennox wants to be part of the solution and said his dream job would be to create jobs and provide support to high-growth firms.<\/p>\n
\u201cEntrepreneurship can make a real difference to youth unemployment, which is an ongoing challenge that affects many,\u201d he said.<\/p>\n
\u201cGraduates should consider entrepreneurship as an alternative.\u201d<\/p>\n
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