Following a moving, fitting, keynote address by South Africa\u2019s Chief Justice Mogoeng at the inaugural Brand Summit South Africa, hosted at the Cape Town International Convention Centre in May 2018, the 2019 Brand Summit South Africa is preparing for a keynote address by the much-respected Auditor-General, Kimi Makwetu.<\/p>\n
Summit organisers heeded the many calls made during and after the 2018 event to host the 2019 Brand Summit South Africa \u201csomewhere up-country\u201d, for easy access.<\/p>
Following a competitive \u2018host city\u2019 bidding process facilitated by the National Convention Bureau, the City of Johannesburg presented a winning bid that will see it host this annual event for the next three years, until 2021, before it gets opened-up for other city bids.<\/p>\n
The 2019 Brand Summit South Africa will be hosted on June 6 and 7 at The Forum, in Bryanston.<\/p>
\u2022 About Brand Summit South Africa<\/p>\n
The annual Brand Summit South Africa is a \u201cthink tank\u201d on positioning options and requirements for country brands, with South Africa at the centre of the deliberations.<\/p>\n
It explores ways in which South Africa can best position itself to compete favourably against its regional and global peers for FDI, (business) tourism, lucrative multilaterally funded research projects, fee-paying foreign tertiary students, consideration to serve as a preferred regional base for global corporations and other organisations that bring foreign exchange, skills, expertise, etc.<\/p>\n
The Brand Summit offers a non-governmental, politically unaligned and unscripted platform for participants (South African, other Africans, and people from other parts of the world) to analyse the evolving image of South Africa.<\/p>\n
The aim is to facilitate open, frank, but constructive discussions about what is working, what is not working, and what has to be done in order to improve the global appeal of South Africa.<\/p>\n
The organisers believe that the country and the continent\u2019s domestic and global appeal and, eventually, economic performance, are tightly influenced by image, reputation, economic and political policy stability, as well as performance in areas such as health systems, education systems, sports, other social services, etc.<\/p>\n
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RELATED ARTICLE:<\/span><\/p>\n Brand Summit SA announces additional professional partnerships<\/a><\/p>\n <\/p>\n \u201cNew to the 2019 Brand Summit South Africa,\u201d explained Solly Moeng, convenor, \u201cis a dedicated discussion focusing on the audit profession.<\/p>\n \u201cThe quality and integrity of the auditing profession play important roles in shaping the domestic and global image of South Africa.<\/p>\n \u201cFund managers and investors of all kinds will look at the ethics that drive this profession in their determination of whether or not to trust South Africa as a credible destination for their money.<\/p>\n \u201cIt is for this reason that professional bodies and practitioners of this profession are being encouraged to attend and take part in these discussions.<\/p>\n \u201cAlso new is a panel discussion by a diverse group of \u2018Leaders of the Future\u2019, dynamic South Africans under the age of 35, to discuss the 4IR (Fourth Industrial Revolution) and what, in their views, it really means for South Africa.\u201d<\/p>\n Makwetu\u2019s keynote address will touch on the importance of values-driven and ethical leadership in managing public funds, as well as the role of the auditing profession in shaping the domestic and global image of South Africa.<\/p>\n \u201cAs an organisation that encourages personal and institutional brands that are driven by ethical and value-driven leadership, we look forward to sharing our experiences at the summit, as well as learning from others who have fascinating brand journeys that will empower us and our long-term strategies as we start navigating the Fourth Industrial Revolution and its challenges,\u201d said Makwetu.<\/p>\n Over the next few years, Brand Summit South Africa will be merged with the more Pan-African Africa Brand Summit that will be incubated in South Africa before being opened-up to \u2018host city\u2019 bids from around the African continent.<\/p>\n For more information and to register as a delegate or nominate a South African brand for the awards visit www.sabrandsummit.co.za, email to info@sabrandsummit.co.za or call 021 671 4356.<\/p>\n <\/p>\n Have a story?<\/strong><\/p>\n Contact the newsroom by emailing: Melissa Hart (Editor)\u00a0<\/span>germistoncitynews@caxton.co.za\u00a0<\/a><\/strong>or Leigh Hodgson (News Editor)\u00a0<\/span>leighh@caxton.co.za<\/a>\u00a0<\/strong>or\u00a0Kgotsofalang Mashilo (journalist)\u00a0kgotsofalangm@caxton.co.za<\/strong><\/a><\/p>\n Remember to visit the Germiston City News on the following social media platforms:<\/p>\n Facebook<\/a><\/strong><\/p>\n Twitter<\/a><\/strong><\/p>\n Instagram<\/a><\/strong><\/p>\n YouTube\u00a0<\/a><\/strong><\/p>\n Or add the GCN on\u00a0<\/b><\/span>WhatsApp 079 406 1181<\/strong>\u00a0<\/span>or\u00a0BBM (BBM Pin: 7F102137)<\/strong>\u00a0<\/b><\/span>today, to get all the latest news.<\/p>\n Catch-up on more local news with our sister newspapers\u00a0<\/span>Bedfordview Edenvale News<\/a><\/strong>,\u00a0<\/span>Alberton Record<\/a><\/strong>\u00a0and\u00a0<\/span>Kempton Express<\/a><\/strong>.<\/p>\n