Simphiwe Mtshali, also known as Emcee S Master, is rebranding his hustle and is set to make waves in the local hip-hop scene.<\/p>\n
Once a genre-specific producer specialising in hip-hop, now Simphiwe is pushing boundaries and mixing beats for all types of artists dabbling in various genres.<\/p>
\u201cI started rapping at the age of 12,\u201d Simphiwe recalled.<\/p>\n
\u201cIn 2009, I formed a group with a friend of mine, we used to freestyle, not over beats or anything, just straight a cappella.\u201d<\/p>
From those glorious days, rhyming about daily life in KwaZulu-Natal, Simphiwe aspired to launch a career in music, and he moved to the city of gold.<\/p>\n
The Elandsfontein resident arrived in Germiston in 2012 with a dream to reach new musical heights and he has been unstoppable ever since.<\/p>\n
\u201cPhilani \u2018Sequence\u2019 Mkhwanazi and I met just after I arrived in Germiston and based on our musical interests we started a record label,\u201d\u00a0 said Simphiwe.<\/p>\n
Three Million Records started off with just a laptop, headphones and two youngsters determined to make it in the South African music scene.<\/p>\n
Fast forward to 2019, though Philani is no longer part of the record label, Simphiwe now owns a fully equipped studio boasting some of his favourite instruments, such as the keyboard and guitar.<\/p>\n
\u201cOver the years I realised I had to be versatile in my craft,\u201d said Simphiwe.<\/p>\n
\u201cI would market my music on social media and still drop off demos at local radio stations, but that was never enough. I soon realised although I am a talented rapper, people came to me because of my ability to produce quality music, and that is now the primary focus of my business.\u201d<\/p>\n
With his recently released track, titled\u00a0Khuzani Umalume<\/i>, featuring Durbanite Skype T, Simphiwe has ventured into popular KZN music craze Gqom.<\/p>\n
\u201cThe Gqom track has earned me social media success and a little bit of fame back home, as it was playlisted on a local radio station in New Castle and gained a lot of traction,\u201d he said.<\/p>\n
\u201cThis gave me more confidence to try out different genres.\u201d<\/p>\n
Future plans for the blooming producer include shooting a music video for his single,\u00a0I\u2019m a Star<\/i>, which features Skype T and SP.<\/p>\n
Though he knows he will one day retire from being a rapper and focus on producing music, Simphiwe is still passionate about songwriting and says he cannot overlook incorrectly phrased words or idioms used by the artists he records.<\/p>\n
ALSO READ:\u00a0\u00a0New R&B boy band tackles emotions and masculinity<\/a><\/strong><\/p>\n \u201cI\u2019m a perfectionist,\u201d he said.<\/p>\n \u201cWhen an R&B artist, a rapper or an Afro-soul singer walks into the studio I do everything in my power to ensure their lyrics make sense and that they reach their full potential in both the writing and recording process.<\/p>\n Together we make beautiful music.\u201d<\/p>\n Find Simphiwe on social media @EmceeMaster on twitter, ThreemillionRecords Mzansi on Facebook and @threemillionrecords Instagram.<\/p>\n Have a story?<\/strong><\/p>\n Contact the newsroom by emailing: Melissa Hart (Editor)\u00a0<\/span>germistoncitynews@caxton.co.za\u00a0<\/a><\/strong>or Leigh Hodgson (News Editor)\u00a0<\/span>leighh@caxton.co.za<\/a>\u00a0<\/strong>or\u00a0Kgotsofalang Mashilo (journalist)\u00a0kgotsofalangm@caxton.co.za<\/strong><\/a><\/p>\n Remember to visit the Germiston City News on the following social media platforms:<\/p>\n Facebook<\/a><\/strong><\/p>\n Twitter<\/a><\/strong><\/p>\n Instagram<\/a><\/strong><\/p>\n YouTube\u00a0<\/a><\/strong><\/p>\n Or add the GCN on\u00a0<\/b><\/span>WhatsApp 079 406 1181<\/strong>\u00a0<\/span>or\u00a0BBM (BBM Pin: 7F102137)<\/strong>\u00a0<\/b><\/span>today, to get all the latest news.<\/p>\n Catch-up on more local news with our sister newspapers\u00a0<\/span>Bedfordview Edenvale News<\/a><\/strong>,\u00a0<\/span>Alberton Record<\/a><\/strong>\u00a0and\u00a0<\/span>Kempton Express<\/a><\/strong>.<\/p>\n <\/p>\n