Coca-Cola Africa, a major partner of the Global Citizen Mandela 100 Festival, committed millions of dollars to recycling industries across Southern and East Africa.<\/p>\n
The company also launched its new 100-per-cent recycled PET bottle at the festival.<\/p>
Speaking at the festival, Maserame Mouyeme, director of public affairs, communications and sustainability at Coca-Cola Southern and East Africa, said, \u201cAt Coca-Cola we believe in doing business in the right way because people matter and our planet matters, too.<\/p>\n
\u201cThis system investment will in turn create more than 19 000 income opportunities, many of them for women.\u201d<\/p>
\u201cWe acknowledge the harm that packaging, in particular plastic, can do to our environment.<\/p>\n
\u201cSo, as part of our World Without Waste strategy, by 2030 for every bottle or can that we sell globally, we will take one back so that it has more than one life.\u201d<\/p>\n
The company announced the launch of a new 500ml Bonaqua PET bottle that will be made from 100-per-cent recycled PET, which will be available from March 2019.<\/p>\n
To kick-start the drive towards responsible consumerism and eco-friendly values, the company embarked on an initiative to create a waste-free Mandela 100 Festival, led by the Bonaqua brand.<\/p>\n
Fans at the concert were encouraged to collect, drop their plastic bottles and cups at designated zones and swap them for cardboard speakers, wooden sunglasses, wallets made from recycled materials and sets of bamboo straws.<\/p>\n
More than 150 000 plastic cups and bottles were collected at the concert and all of these will be used to make new Bonaqua bottles that will be on the shelves next year.<\/p>\n
Through the company\u2019s global vision, World Without Waste, they plan to make all primary packaging 100 per cent recyclable and create packaging that is made from at least 50-per-cent recycled material by 2030.<\/p>\n
\u201cWe\u2019re rethinking our packaging as we set out to meet the ambitious collection targets we have set through our #WorldWithoutWaste strategy,\u201d said Mouyeme.<\/p>\n
Leading up to the concert, the Coca-Cola Company and its bottling partners led more than 14 waste clean-ups across the country as part of its collaboration with the Global Citizen Movement, collecting thousands of bags of waste.<\/p>\n
\u201cLet\u2019s keep recycling.<\/p>\n
\u201cLet\u2019s do our part as global citizens to create an Africa without waste,\u201d Mouyeme urged.<\/p>\n
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