Hotel and gaming group Sun International and three of its properties, namely Carnival City, Sun City and GrandWest have been ranked amongst South Africa\u2019s coolest in the 2018 Sunday Times Generation Next Awards.<\/p>\n
Sun International was ranked second in the Coolest Hotel Group category while Sun City soared to take up first place in the Coolest Local Entertainment Place category for the second consecutive year, with local hotel and casino Carnival City ranking fifth and GrandWest sixth in the same category.<\/p>
The Sunday Times Generation Next Study, now in its 14th year, is the leading annual youth brand preference and consumer behaviour survey.<\/p>\n
Leading youth market specialists, HDI Youth Marketeers, polls more than 12 000 youths from around the country, across more than 70 categories to determine what SA\u2019s kids, teens and young adults find on-trend and aspirational.<\/p>
\u201cWe are thrilled that the Sun International brand and three of our properties have been ranked amongst the \u2018coolest\u2019 by South Africa\u2019s youth in this year\u2019s Sunday Times Generation Next Awards.<\/p>\n
\u201cFor any brand to be sustainable in a highly competitive market, it needs to resonate with young people as they possess future purchasing power,\u201d said Rob Collins, Sun International Group\u2019s chief strategy and operations officer.<\/p>\n
Collins said the fact that Carnival City, Sun City and GrandWest have been rated as \u2018cool\u2019 speaks to the group\u2019s emphasis on delivering relevant, cosmopolitan entertainment experiences for people of all ages.<\/p>\n
\u201cThe nominations also speak volumes on our employees\u2019 commitment to quality and innovation,\u201d he said.<\/p>\n
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