{"id":133419,"date":"2016-09-19T08:50:09","date_gmt":"2016-09-19T06:50:09","guid":{"rendered":"http:\/\/germistoncitynews.co.za\/133419\/social-media-can-help-your-small-business\/"},"modified":"2016-09-19T10:16:59","modified_gmt":"2016-09-19T08:16:59","slug":"social-media-can-help-your-small-business","status":"publish","type":"post","link":"https:\/\/develop.citizen.co.za\/germiston-city-news\/news-headlines\/2016\/09\/19\/social-media-can-help-your-small-business\/","title":{"rendered":"Social media can help your small business"},"content":{"rendered":"

10 ways in which social media can boost your small business<\/a><\/span><\/h3>\n

You can be customer-focused. In creating content<\/a>, the key is to think about what the customer wants and needs.\u00a0Providing links<\/a> to information that your customer will find useful, will encourage them to keep up with you on social media.<\/p>\n

You can convey your unique business personality or image on social media. Social media platforms give customers a sense of having access to a human being instead of anonymous employees.<\/p>

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\"unique<\/a><\/p>\n

It can improve customer service. Unhappy customers who complain over Twitter<\/a>, Facebook<\/a> or other platforms can be contacted immediately. Engaging with your customers in this way helps to develop a lasting and harmonious customer relationship.<\/p>

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It can increase your visibility over your competitors. Because many small businesses<\/a>\u00a0<\/span><\/strong>still do not use social media, engaging with customers on these platforms, will help you stand out and be noticed.<\/p>\n

It can promote your business at a lower cost than that of traditional forms of marketing.<\/p>\n

It can make it easy for your customers to share your content with others which gives you greater coverage and increased visibility.<\/p>\n

\"Social<\/a><\/p>\n

It will facilitate engagement with your local community. Small businesses<\/a><\/span>\u00a0<\/strong>are uniquely positioned to interact with their customers on a local level in a way that large companies cannot.<\/p>\n

It offers unique opportunities for promotions. A small business can invite customers to make suggestions as to what specials you should offer or what products they would like you to stock.<\/p>\n

It can help consolidate your brand with customers. Over social media, you can create a consistent image and reinforce that image for your customers.<\/p>\n

It can help you build a larger, more loyal customer base.<\/p>\n

\"Brand<\/a><\/p>\n

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