{"id":126216,"date":"2016-06-28T12:16:05","date_gmt":"2016-06-28T10:16:05","guid":{"rendered":"http:\/\/germistoncitynews.co.za\/126216\/video-behind-the-nspca-dog-fight-ad\/"},"modified":"2016-06-28T12:46:03","modified_gmt":"2016-06-28T10:46:03","slug":"video-behind-the-nspca-dog-fight-ad","status":"publish","type":"post","link":"https:\/\/develop.citizen.co.za\/germiston-city-news\/news-headlines\/2016\/06\/28\/video-behind-the-nspca-dog-fight-ad\/","title":{"rendered":"Video: Behind the NSPCA dog fight ad"},"content":{"rendered":"<p><a href=\"http:\/\/joburgtoday.tv\/\" target=\"_blank\">Joburg Today TV <\/a>met with Fran Luckin, creative director at Grey Advertising and the mastermind behind this controversial yet thought-provoking campaign, to shed some more light on the process behind the dog fight initiative held on Monday, 27 June in Johannesburg.<\/p>\n<div class='tie-fluid-width-video-wrapper tie-ignore-fitvid' style='margin-bottom: 30px;'>\n\t\t\t<iframe style='width: 100%; min-height: 300px; aspect-ratio: 16\/9;' src='https:\/\/www.youtube-nocookie.com\/embed\/8CcUSvZcX98' loading='lazy'><\/iframe>\n\t\t<\/div>\n<p>An illegal advertisement spotted on William Nicol Drive in Bryanston on Monday, provoked massive outrage among animal lovers.<\/p><div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><\/div>\n<p><a href=\"http:\/\/albertonrecord.stg.sites.caxton.co.za\/wp-content\/uploads\/sites\/35\/2016\/06\/13502097_10153737473412616_5461417190366575199_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-82407 alignnone\" src=\"http:\/\/albertonrecord.stg.sites.caxton.co.za\/wp-content\/uploads\/sites\/35\/2016\/06\/13502097_10153737473412616_5461417190366575199_n-520x400.jpg\" alt=\"13502097_10153737473412616_5461417190366575199_n\" width=\"520\" height=\"400\" \/><\/a><\/p>\n<p>Many people\u00a0took to social media to voice their outrage and to find the so-called culprits in the bakkie, advertising the illegal event. The picture and its content went viral, prompting people to seek urgent answers from authorities. Two of our sister publications, The\u00a0<a href=\"https:\/\/sandtonchronicle.co.za\/\" target=\"_blank\">Sandton Chronicle<\/a>\u00a0and <a href=\"https:\/\/randburgsun.co.za\/293061\/pit-bull-advert-is-illegal\/\" target=\"_blank\">Randburg Sun<\/a>, informed and updated readers about the incident, even when answers were difficult to come by.<\/p><div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><\/div>\n<p>Senior Inspector for the special investigation unit at the <a href=\"http:\/\/www.nspca.co.za\/\" target=\"_blank\">National Council of SPCAs<\/a> (NSPCA), Nadia Hansa however stated: \u201cWe have received a lot of angry calls from a lot of angry people regarding the issue. We are currently investigating.\u201d<\/p>\n<p>At 2 o&#8217;clock on Monday afternoon, the NSPCA posted the following on their <a href=\"https:\/\/www.facebook.com\/NSPCA\/?fref=ts\" target=\"_blank\">official Facebook page:<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/NSPCA\/?fref=ts\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-82408 size-full alignnone\" src=\"http:\/\/albertonrecord.stg.sites.caxton.co.za\/wp-content\/uploads\/sites\/35\/2016\/06\/nspca.png\" alt=\"nspca\" width=\"497\" height=\"456\" \/><\/a><\/p>\n<p>As with any controversial post on social media, this campaign incited many mixed reactions, as can be seen here on the <a href=\"https:\/\/twitter.com\/NSPCA_SA\" target=\"_blank\">NSPCAs Twitter page<\/a>:<\/p>\n<p>https:\/\/twitter.com\/CICArsa\/status\/747417901616013312<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Brilliant ! People just can&#39;t handle reality! Awesome campaign! Well done!<\/p>\n<p>&mdash; Charlotte Tiley (@CCTiley) <a href=\"https:\/\/x.com\/CCTiley\/status\/747473267838029824?ref_src=twsrc%5Etfw\">June 27, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/x.com\/Aay_deR?ref_src=twsrc%5Etfw\">@Aay_deR<\/a> was it a ploy???The dogfight ad? It worked!!People were ferious<\/p>\n<p>&mdash; elise tempelhoff (@elisetempelhoff) <a href=\"https:\/\/x.com\/elisetempelhoff\/status\/747446461168779264?ref_src=twsrc%5Etfw\">June 27, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>To report dog fights, or any form of animal cruelty, contact your <a href=\"http:\/\/www.nspca.co.za\/spcas-in-sa\/\" target=\"_blank\">local SPCA<\/a>.<\/p>\n<div class=\"stream-item stream-item-below-post-content\">\n<div class='tenancy_slot tenancy_slot_1 jannah_ad' style='display: none;' data-query-id='3eb60adb7d55aaa1272f925a57d0604d'><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Watch an exclusive interview with the agency behind the NSPCAs controversial dog fight campaign that went viral on social media.<\/p>\n","protected":false},"author":14,"featured_media":126226,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hasGravity":false,"cxt_article_byline":"Caxton Central","cxt_disable_google_ads":false,"footnotes":""},"categories":[7,2],"tags":[11516,2064,982],"class_list":["post-126216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","category-news-headlines","tag-dog-fights","tag-nspca","tag-spca"],"amp_enabled":true,"category_labels":{"Category":"News","SubCategory":"Local news"},"tag_labels":["dog fights","nspca","SPCA"],"_links":{"self":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/posts\/126216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/comments?post=126216"}],"version-history":[{"count":0,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/posts\/126216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/media\/126226"}],"wp:attachment":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/media?parent=126216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/categories?post=126216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/tags?post=126216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}