{"id":104151,"date":"2015-11-06T14:38:00","date_gmt":"2015-11-06T12:38:00","guid":{"rendered":"http:\/\/germistoncitynews.co.za\/104151\/hm-causes-a-storm-after-sa-launch\/"},"modified":"2015-11-06T14:38:00","modified_gmt":"2015-11-06T12:38:00","slug":"hm-causes-a-storm-after-sa-launch","status":"publish","type":"post","link":"https:\/\/develop.citizen.co.za\/germiston-city-news\/news-headlines\/2015\/11\/06\/hm-causes-a-storm-after-sa-launch\/","title":{"rendered":"H&#038;M causes a storm after SA launch"},"content":{"rendered":"<p>Newly launched Hennes &amp; Mauritz (H&amp;M) found themselves in hot water after responding to a social media post on their demographic representation in a questionable manner. \u00a0Companies have set Twitter alight for better reasons, such as the<a href=\"http:\/\/citybuzz.co.za\/31619\/a-twar-between-two-food-giants\/\" target=\"_blank\"> Twar between South African favourites Nandos and Spur.<\/a><\/p>\n<p>The clothing chain had launched their shops in Cape Town in October and Johannesburg this week with the who\u2019s who of the South African social scene in attendance.<\/p><div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><\/div>\n<p>Tlanane Letlhaku, who visited the Cape Town store, raised the question of demographic representation of their marketing, suggesting it was not entirely reflective of the South Africans.<\/p>\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">@Tlaly_Branch H&amp;M\u2019s marketing has a major impact and it is essential for us to convey a positive image. 1\/4<\/p>&mdash; hmsouthafrica (@hmsouthafrica) <a href=\"https:\/\/x.com\/hmsouthafrica\/status\/661156615706517505?ref_src=twsrc%5Etfw\">November 2, 2015<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n<p>H &amp; M, in an attempt to skirt around the issue, responded by saying that they aimed to portray a \u201cpositive image\u201d.<\/p><div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><\/div>\n<p>Others cottoned on to the interaction and also threw their voices into the foray, asking for clarification on the comments made on behalf of the clothing giant.<\/p>\n\n\n<p>H&amp;M went on to list all the models of colour they had worked with, and continued to issue an apology after stating that they worked with different ethnicities on their campaigns.<\/p>\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Examples of models include: Naomi Campbell, Alek Wek, Kendall Jenner,Vladimir McCrary, Imaan Hammam,Liu Wen,Salma Hayek, to list a few. 4\/6<\/p>&mdash; hmsouthafrica (@hmsouthafrica) <a href=\"https:\/\/x.com\/hmsouthafrica\/status\/662243072475078656?ref_src=twsrc%5Etfw\">November 5, 2015<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">H&amp;M regrets the response to a social media message that was recently aired and wishes to clarify the intention. <a href=\"https:\/\/t.co\/IybEBotudU\">pic.twitter.com\/IybEBotudU<\/a><\/p>&mdash; hmsouthafrica (@hmsouthafrica) <a href=\"https:\/\/x.com\/hmsouthafrica\/status\/662325797559009280?ref_src=twsrc%5Etfw\">November 5, 2015<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n<p>The apology was issued days before the<a href=\"http:\/\/www.hm.com\/za\/inspiration\/fashion\/ladies\/za003-new-opening\" target=\"_blank\"> Sandton store opening,<\/a> and the Twitter police were not appeased.<\/p>\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/x.com\/hmsouthafrica?ref_src=twsrc%5Etfw\">@hmsouthafrica<\/a> Based on the question that was asked and your initial response, where is the clarification in this statement?<\/p>&mdash; Kgomotso (@kgomotso_mos) <a href=\"https:\/\/x.com\/kgomotso_mos\/status\/662327660945764352?ref_src=twsrc%5Etfw\">November 5, 2015<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/x.com\/kgomotso_mos?ref_src=twsrc%5Etfw\">@kgomotso_mos<\/a> <a href=\"https:\/\/x.com\/hmsouthafrica?ref_src=twsrc%5Etfw\">@hmsouthafrica<\/a> this is indeed not a clarification but a &quot;shut up apology message&quot;<\/p>&mdash; Mtembu Odwa Ntsika (@ONM_RSA) <a href=\"https:\/\/x.com\/ONM_RSA\/status\/662333894608494592?ref_src=twsrc%5Etfw\">November 5, 2015<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>&nbsp;<\/p>\n<div class=\"stream-item stream-item-below-post-content\">\n<div class='tenancy_slot tenancy_slot_1 jannah_ad' style='display: none;' data-query-id='0fa637f0ac368a23ffe3dcfb84a960d5'><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A South African blogger asked why H&#038;M\u2019s marketing campaign did not adequately reflect the South African demographic after attending their store opening, their response sent Twitter into a tizz.<\/p>\n","protected":false},"author":5696,"featured_media":104152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hasGravity":false,"cxt_article_byline":"Caxton Central","cxt_disable_google_ads":false,"footnotes":""},"categories":[7,2],"tags":[8901,8902,8903],"class_list":["post-104151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","category-news-headlines","tag-clothing","tag-hm","tag-retail"],"amp_enabled":true,"category_labels":{"Category":"News","SubCategory":"Local news"},"tag_labels":["clothing","h&amp;m","retail"],"_links":{"self":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/posts\/104151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/users\/5696"}],"replies":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/comments?post=104151"}],"version-history":[{"count":0,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/posts\/104151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/media\/104152"}],"wp:attachment":[{"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/media?parent=104151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/categories?post=104151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop.citizen.co.za\/germiston-city-news\/wp-json\/wp\/v2\/tags?post=104151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}